Lansing, MI – More than a year after the Pure Michigan ad campaign was scratched from the state budget, the travel brand is coming back to encourage Michiganders to play in the state’s winter wonderland.
Pure Michigan got a $15 million budget for the 2020-21 fiscal year. It’s the first Pure Michigan ad campaign since fall 2019.
Michigan’s travel industry has been pummeled amid the economic downtown brought on by policies related to the pandemic. Many businesses were temporarily closed to slow the spread and people across the country were encouraged to stay home or travel within their state during 2020.
The majority of the $15 million Pure Michigan budget will be reserved for the spring/summer campaign that will launch in March.
In 2018-19, Pure Michigan had a $36 million budget. In 2019-20, the ad budget was scratched out in a line-item veto by Governor Gretchen Whitmer.
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